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It all started in 2006 and has since become an integral part of the celebrations surrounding the FIFA World Cup™, bringing happiness to millions by giving fans across the globe the chance to meet the most iconic trophy in football. Read about the history of The FIFA World Cup™ Trophy Tour by Coca-Cola.
In 2006 FIFA and long-term partner Coca-Cola took an ambitious first step on a remarkable new journey by taking the original FIFA World Cup Trophy and flying it around the world in the build-up to the 2006 FIFA World Cup™ Germany.
This first ever FIFA World Cup™ Trophy Tour brought the energy and excitement of the world’s most loved football tournament, and it’s most coveted prize, directly to fans for the first time.
Since 2006, every new edition of the FIFA World Cup™ has brought with it the promise of a new Trophy Tour travelling and touching down in new cities and meeting new fans.
The FIFA World Cup™ Trophy Tour by Coca-Cola is a rare opportunity for fans to see the Original Trophy up close and have their experience captured with a photograph. It’s an exciting and exclusive experience since the Trophy is otherwise only displayed at the FIFA World Football Museum in Zurich, during the FIFA World Cup Final Draw and at the final match of every FIFA World Cup™.
Previous tours (2006-2014)
In 2006, the Trophy Tour visited 29 countries and resulted in over 175,000 fans taking an official photo next to the FIFA World Cup Trophy.
For the second edition, which built up to the 2010 FIFA World Cup™ South Africa (the first ever FIFA World Cup™ held on the African continent), the tour visited 84 countries, 50 of which were on the African continent. Almost one million fans took their photo with the trophy.
By the end of the FIFA World Cup™ Trophy Tour by Coca-Cola in 2014, the trophy had visited 90 countries over a 267-day period. During this time some 1.3 million fans got up close to the trophy for a photo-op but, of course, no one touched it except for previous FIFA World Cup™ winners and Heads of State!
Going global
In September 2017, the FIFA World Cup™ Trophy Tour by Coca-Cola kicked off in Moscow, Russia. The tour stayed in Russia until December before going global to cover over 50 countries across six continents. It returns to the host country in May just ahead of the 2018 FIFA World Cup™ Russia.